Note: You MUST bring a laptop or tablet to the training (no smartphones), as this is an interactive session, and you will be working in your LinkedIn profile during the presentation.

Intero Advisory’s approach is based on our It’s Business, Not SocialTM method — how to develop your personal brand, nurture and expand your current network, engage with insights, spark conversation, and build mission-critical relationships.

Overall Objectives for Members
● Leverage LinkedIn for building mission/business-critical connections/relationships with key audiences
● Elevate and maximize attendees personal and corporate LinkedIn presence
● Tap into their networks
● Retain and Gain – nurture 1st level connections
● Identify and Grow – build a strategic network
● Provide insight on LinkedIn best practices for business and talent development
● Develop a strategy for LinkedIn.com and Sales Navigator (depending on time allotted)

Who Should Attend?

Leadership
You are the face of your company and business associates, candidates, investors, and others want to know who you are. It’s
important to them to understand how you show up and it should be important to you. Relevancy matters.
You will leave the workshop with:
● The importance of endorsing a LinkedIn strategy
● An evaluation of how you and your employees show up on LinkedIn today
● An understanding of the power of LinkedIn for branding, business development and recruiting
● Next steps for developing stronger business and recruiting opportunities
● How to minimize the noise and maximize presence and messaging

Business Development/Sales + Recruiting
You are responsible for finding and nurturing opportunities, telling your company’s story and being a connector, a center of
influence within your business network.
You will leave the workshop with:
● An evaluation of how you show up on LinkedIn
● A detailed review of your current 1st level connections for nurturing
● A workflow for expanding your network strategically
● The importance of staying visible through engagement and specific activities
● A view into Sales Navigator for intentional business and even recruiting workflows
● Next steps for developing stronger business and recruiting opportunities

Marketing
You are responsible for your company’s messaging, and are, most likely the person managing your LinkedIn company Page. LinkedIn is a team effort and you need to build employee advocacy across your company. Followers are not enough for most companies. You need to work with leadership, sales and recruiting to ensure they are active and strategic.
You will leave the workshop with:
● An evaluation of how your company shows up on LinkedIn
● Ways to support sales and recruiting and ensure they are maximizing their networks
● The importance of staying visible through engagement and specific activities

Presented by Colleen McKenna, Principal, Intero Advisory

ABC can customize this class for your company!
We can host at your place or ours!
Contact Brittany for more information