It’s not a question of “if” but “when
Save your reputation in a crisis

Part One: ‘BEFORE A CRISIS’ – December 5, 2024; 9am to 12pm
See description below

Part Two: ‘DURING, AND AFTER THE CRISIS – January 16, 2025; 9am to 12pm
See description below

Crisis Management and Communications for Construction Executives
In this webinar series, participants will prepare to maintain trust and ensure the successful continuation of the organization as they make statements to the media, answer to stakeholders, contact family members, and talk to customers. This isn’t something they can delegate. That’s what this TWO-PART WEBINAR is about. • Webinar #1: Before a crisis • Webinar #2: During and after a crisis This is more than a webinar series. It’s an ongoing learning experience where they’ll learn from me – and each other – in the webinar room and afterward. It includes three short follow-up videos to reinforce learning, answer questions not addressed during the session, and introduce new ideas to help them get the job done.

Part I – Before a Crisis: Prepare now for a potential crisis to ensure the successful continuation of your organization

• Anticipate what could be a potential crisis and plan the communication.
• Determine members of Emergency Response Team, their roles and responsibilities
• Develop/update your Emergency Action Plan
• Designate a communication structure to ensure quick, accurate, and appropriate communication.
• Identify your spokespeople and get them media-ready immediately.
• Capitalize on your community network to become familiar with crisis practices.
• Establish a communication containment plan to prevent harmful, confidential information from leaking.
• Distinguish between honesty and transparency.

Part 2 – During and After the Crisis

• How to project your company’s core values and mission amidst a crisis
• Prevent rumors by setting a predictable communication schedule.
• Craft specific, helpful messaging to satisfy the community and protect your organization.
• Avoid phrases and words that can be interpreted as uncaring, insulting, or evasive.
• Resolve inconsistencies and inaccuracies quickly and safely without alienating others.
• Update communication messages often to prevent harm to your reputation.
• Focus on the future in every message.
• Share enough detail – but not too much.
• Say the right thing to the right people at the right time.
• Manage what your employees say in a way that doesn’t feel controlling.
• Capitalize on opportunities to grow trust.
• Relay good news and bad news in a way that helps maintain credibility and trust.
• Communicate successfully with peers, former peers, and upper management.
• Tap critical human relations skills that translate into trust.
• Successfully deal with the aftermath of a crisis by mastering crisis communication strategies

Zoom link/login will be sent registrants within 48 hours of the start of the training”